Airlines Across The World to Compete With Discount Travel Sites

Categories: Industry News | News

Airlines around the world, including U.S. carriers, are experimenting with a new way to sell tickets and personalize prices to win back customers from comparison websites such as Travelocity and Orbitz.

The International Air Transport Association, which represents airlines globally, is promoting the experiment to start next year as a way to customize ticket pricing, including fees for luggage and seat assignments that don’t appear on comparison sites now.

Under the new comparison plan, airlines would ask shoppers for personal information, including membership in frequent-flier programs, travel history or use of a credit card, as they do at a specific airline site.

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