American Airlines Debutes It’s New, Modern Look

Categories: Industry News | News

It’s a new year and a fresh new look for American Airlines as the company today unveils a new logo and exterior for its planes, including the already delivered Flagship Boeing 777-300ER aircraft set to fly on Jan. 31.  In addition, American plans to continue taking delivery of new planes this year as part of its historic orders for 550 new aircraft.  The unveiling of the new logo and livery is the latest step forward in American’s ongoing journey toward building a more modern travel experience for its customers.

“Our new logo and livery are designed to reflect the passion for progress and the soaring spirit, which is uniquely American,” said Virasb Vahidi, American’s Chief Commercial Officer. “Our core colors — red, white and blue — have been updated to reflect a more vibrant and welcoming spirit. The new tail, with stripes flying proudly, is a bold reflection of American’s origin and name. And our new flight symbol, an updated eagle, incorporates the many icons that people have come to associate with American, including the ‘A’ and the star.”

Since entering the restructuring process, American has made a series of strategic investments designed to place customers at the center of all it does and give employees the tools, training and leading technologies they need to provide customers with a uniquely American experience, while also creating growth and opportunity for its people.

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