IPads, The Next Revolution For In-Flight Entertainment
Categories: Industry News | News
United Airlines and British Airways have started a new craze with their in flight entertainment. “Their at-seat entertainment systems with movies, TV shows, music and games make even the longest flight bearable,” according to Paul Tamburelli, an international traveler.
His least favorite option is on American Airlines’ MD-80 aircraft “with nothing but movies on my iPad for a four-hour flight,” he says.
Travelers are increasingly demanding that airlines provide in-flight entertainment systems that replicate or even transcend the TV experience they have on the ground.
Eager to breed loyalty, airlines are responding with more elaborate entertainment options. No sooner have they loaded their planes with Wi-Fi and electronic hardware in seat backs and armrests than they’re turning to handing out tablets loaded with entertainment or installing wireless systems to stream content onto passengers’ personal devices.
“This is a really fluid time,” says Michael Planey, an airline industry analyst at H&M Planey Consultants. “There are multiple paths being taken by individual airlines and companies in trying to find a niche in the market,” to lure new customers and retain existing ones.
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